Know Your Impact

Too often, social media is treated as a last-mile execution channel — “We’ll build the campaign, and the social team can post it.” But social isn’t just content. It’s the richest source of customer truth you have, and it belongs at the table from Day 1 of planning. Here’s why, and the five questions you should be asking your social team before the annual planning process gets underway.

Preparing for marketing planning season with social media is a vital component to a successful year ahead. Learn about the first steps to take as planning season begins.