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Carousels for Attention & Retention













This content was created in collaboration with very talented graphic designers:
Digital Illustration: Katherine Duquiatan
Static graphics: Janet Tauszik
Fundrise
Challenge: After years of dormancy on social media, can an up and coming real estate investment platform attract new investors and evangelize current investors through digestible content on social media?
Solution: The answer is yes, if you have a strong strategy and methodology. We focused on 3 primary strategies:
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Foster deep education through motion graphic videos
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Use the active community's conversation as content inspiration
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Leverage influencers to educate prospective investors








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