Known Social ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit knownsocial.co, engage with our content, or use our marketing automation services. Please read this policy carefully. By accessing our website or engaging with our services, you agree to the practices described herein.
Information We Collect
We collect information you voluntarily submit when you:
- Fill out the contact or intake form on our website
- Complete a qualifying intake form — whether accessed through social media DM flows, our website, or an embedded form — which may collect business type, operational details, and workflow assessment information
- Book a consultation, discovery call, or strategy session via Calendly
- Respond to questions through ManyChat or social media DM flows
- Download a lead magnet or resource guide
- Email us directly or reply to an email we have sent you
- Engage with forms, surveys, or intake questionnaires during onboarding
This information may include your name, email address, phone number, business name, website URL, business type, pain points, and details about your current tools and workflows.
When you visit our website, we and our third-party partners may automatically collect certain technical and behavioral data, including:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referral source (e.g., which social media platform or link brought you to the site)
- UTM parameters and campaign tags associated with your visit
- QR code scan data linked to our branded dynamic QR codes
This data is collected using cookies, pixels, and similar tracking technologies described in Section 4 of this policy.
When you interact with our social media profiles (TikTok, Instagram, YouTube, LinkedIn) or engage through tools like ManyChat, we may receive information about your interactions as permitted by those platforms' terms of service. This may include your social media username, engagement behavior, and responses to automated message flows.
How We Use Your Information
- To respond to inquiries, deliver proposals, and fulfill contracted services
- To configure, build, and manage marketing automation systems on your behalf
- To communicate with you about project milestones, onboarding, and ongoing retainer work
- To store and organize client context within our internal project management system (ClickUp)
- To analyze discovery call transcripts and generate hyper-personalized follow-up communications
- To deliver our email nurture sequences and educational content via Klaviyo
- To send appointment reminders, consultation confirmations, and follow-up emails
- To personalize email content based on your business type, ICP tier, and package interest
- To automatically classify your business type and assign a recommended service tier and package based on information you provide, using automated logic within our marketing automation platform. This classification determines which educational resources and email content you receive and may be updated as you provide additional information
- To invite you to livestreams, workshops, or other free educational events
- To send our weekly content and automation tips newsletter (with your consent)
- To serve retargeted advertisements to you across platforms including Meta (Facebook and Instagram), Google, TikTok, and YouTube based on your visit to our website or engagement with our content
- To build lookalike audiences from our contact lists to reach prospective clients with similar profiles
- To track campaign performance using UTM parameters, pixel data, and conversion events
- To measure return on ad spend and optimize our marketing campaigns over time
- To analyze website traffic, funnel performance, and email engagement metrics
- To improve our website content, service offerings, and client experience
- To generate internal reports tracking consultation bookings, lead source performance, and package interest
Legal Basis for Processing
If you are located in a jurisdiction that requires a lawful basis for processing personal data (such as the European Economic Area or United Kingdom), we rely on the following legal bases:
- Consent: Where you have opted in to receive marketing communications or have agreed to tracking via cookie consent
- Legitimate Interests: For analytics, fraud prevention, and improving our services in ways that do not override your fundamental rights
- Contract Performance: To fulfill our obligations when you engage us as a client
- Legal Obligation: To comply with applicable laws and regulations
Cookies & Tracking Technologies
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics)
- Marketing Pixels: Used to track conversions and enable retargeting (e.g., Meta Pixel, Google Ads tag, TikTok Pixel)
- UTM Tracking: Parameter-based tracking appended to links and embedded in QR codes to attribute lead sources and campaign performance
- Session and Preference Cookies: Used to remember your settings and improve your browsing experience
You may control cookies through your browser settings or, where applicable, through our cookie consent banner. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info) or similar opt-out mechanisms in your region.
How We Share Your Information
We do not sell your personal information. We may share your information only in the limited circumstances described below.
We share data with third-party platforms and tools that help us deliver our services and operate our business:
Each of these providers has their own privacy policy governing how they handle data. We encourage you to review their policies directly.
We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, the rights of others, or to prevent fraud or harm.
In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any change in ownership or use of your personal data.
Data Retention
- Prospective client data (inquiries, lead magnet downloads) is retained for up to 24 months from last engagement
- Active client records are retained for the duration of the engagement plus a minimum of 3 years following contract close
- Email marketing records are retained until you unsubscribe or request deletion
- Analytics and aggregated data may be retained indefinitely in non-identifiable form
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request that we delete your personal data, subject to certain legal exceptions
- Opt-Out of Marketing: Unsubscribe from our email communications at any time by clicking the unsubscribe link in any email or by contacting us directly
- Opt-Out of Sale or Sharing: We do not sell personal data; however, California residents may submit a request under CCPA
- Data Portability: Request that your data be transferred to another service where technically feasible
To exercise any of these rights, please contact us at contact@knownsocial.co. We will respond to verified requests within 30 days.
Children's Privacy
Our website and services are intended for adult business operators and are not directed to individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.
Third-Party Links
Our website and emails may contain links to third-party websites, social media platforms, or tools. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies independently.
Security
We implement commercially reasonable technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These include access controls, encrypted communications where applicable, and limited internal access to sensitive data. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the tools we use. When we make material changes, we will update the effective date at the top of this document and, where appropriate, notify you via email or a notice on our website. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out:
Known Social
Founder: Amanda Mary M. Brown
Email: contact@knownsocial.co
Website: knownsocial.co
Location: Dallas-Fort Worth, TX