Social media operations for the AI era

Your social team's job grew. Its blueprint never did.

I'm Amanda Mary M. Brown. I rebuild how social teams operate so the work runs efficiently, connects to the rest of the business, and frees your people for the work only they can do.

Start where you sit

For Heads of Social The Social Operations Map Five minutes. Your score across ten areas and a note to take to your CMO. Start mapping For CMOs The CMO 5-Minute Briefing One email a week, with one precise question for your Head of Social. Get the briefing

I match every task to its right owner: a rule, AI with a human checkpoint, or a person.

Start here

Two free ways to start, depending on your seat.

One for the person running social. One for the executive it reports to.

Free assessmentFor Heads of Social

The Social Operations Map

Social took on ten jobs. How many were ever defined? This self-assessment maps how work moves through your social operation and what it needs next.

  • Your operating model score across all ten areas
  • How social connects to the teams around it
  • Your time drains, sorted into rule, AI or human
  • A ready-to-send note for your CMO
14 questionsAbout 5 minutesMaps the work, never a critique
Start mapping
Free weekly emailFor CMOs and VPs of Marketing

The CMO 5-Minute Briefing

Five minutes each week on how to engage your social team, with each issue linking to that week's video.

  • What's shifting in social
  • Why it impacts your bottom line
  • One precise question for your next 1:1 with your Head of Social

One email a week. Unsubscribe any time.

Meet the founder

I've sat in nearly every seat around the social team.

Agency account lead. Brand-side director. Spokesperson. Care builder. Automation architect. Fifteen years in those seats taught me what each one needs from the others.

Amanda Mary M. Brown with members of her TGI Fridays social media team
My social media team at TGI Fridays
Amanda Mary M. Brown and team in the TGI Fridays social command center
The TGI Fridays social command center
Amanda Mary M. Brown as a featured speaker at the NetBase On-Tour Breakfast Seminar
Featured speaker, NetBase seminar, 2018
Amanda Mary M. Brown capturing content behind the scenes at an event
Capturing content at a brand partner event
15+years across agency and brand-side marketing
+230%owned audience growth in one year at Fundrise
12%of digital orders from TGI Fridays chatbots in their initial rollout
50+Hilton properties under my digital strategy and brand governance

Certifications

Sprinklr Advanced AdministratorSprinklr Reporting and InsightsMake: Basics, Foundations, AdvancedHubSpot Digital and Inbound MarketingKlaviyo AcademyShopify AcademyMetaAnthropic Academy

From the CMOs I've worked with

“Great leadership of social team! What a difference in 1 year. I appreciate your passion, energy + hard work.”

Stephanie Perdue, Chief Marketing Officer, TGI Fridays

“Amanda is an exceptionally capable person, with a total grasp of the ever-evolving world of social media. She is a creative thinker, proactive, and a wonderful leader.”

Jon Carden, Chief Marketing Officer, Fundrise
Read my full story

When you're ready

I map the work, then design how it runs.

Who owns what, how work moves, where automation or AI helps, where a person checks the work, and how what social learns reaches the rest of the business. Your team and partners do the executing.

Founding offer · 3 spots

Social Ops Diagnostic

$2,500

Founding rate, normally $5,000

Two weeks, fixed scope. A Role Map, an Operating Model Blueprint and a 90-day roadmap, presented to leadership alongside your Head of Social.

See the diagnostic
After the diagnostic

Operating Model Sprint

4 to 6 weeks

Roles, workflows, cross-functional knowledge sharing and AI guardrails, designed alongside your team.

Ongoing

Advisory retainer

Monthly

Strategic direction and executive counsel while your team executes.

Follow along

Fifteen years inside social, and what I'd do today.

Known Social is its own first client. My content runs on the same three questions I bring to every team, with a human checkpoint before anything publishes.

YouTube

If I Ran It Today

Stories from inside social teams, and what I'd do now with AI at my disposal.

Watch Blog

The Social Media Operations Digest

Roles, governance, workflows, where AI helps, and where human judgment prevails.

Read

Ready when you are

Start with five minutes.

Heads of Social, map your operation and walk away with a note for your CMO. CMOs, get one precise question for your Head of Social every week.

Take the Social Operations Map Get the CMO Briefing

Both are free.