Services
Advisory for marketing executives who need their social function structured and governed before forcing AI into the mix.
Book a Diagnostic CallSocial media operations is the engine behind the channel: who owns decisions, how intake is prioritized, how approvals move, how customer inquiries escalate, and how social data reaches the wider business. Strategy determines what you want to say; operations determines whether your team can execute it reliably, safely, and at scale.
The Methodology
Then automation handles it behind the scenes, and your team steps in only on exceptions.
Then AI handles it, with a strict human checkpoint before anything moves forward, so the brand stays protected.
We protect that effort and build in the time for it, so your people stay at the center of the creative work.
The Role Map, Task Categorization (Rule/AI/Human), Draft Operating Model Blueprint, 90-Day Roadmap, Executive Readout
Leaders needing clarity on leverage points before allocating budget
Redesigned roles, custom workflows, cross-functional escalation paths, and embedded AI guardrails built alongside your team
Organizations ready to embark upon an operational transformation
High-level executive counsel, workflow optimization, and ongoing implementation guidance while your team executes
Teams implementing the roadmap with a senior advisor on call
The Social Ops Diagnostic is offered at $2,500 for three founding clients (standard $5,000).
I do not manage daily channels, produce routine content, or handle community management. I architect the operational model so your internal team and agency partners can perform at their highest capacity without structural friction.
Who is this for
A social function that actually scales.
Designed for the executive who holds the mandate. Built for the leader who runs the team.
You've been handed the executive marching orders for AI implementation and need a social organization that delivers without introducing brand risk, increasing headcount, or adding unnecessary complexity. I provide clear visibility into how your team operates, where the immediate leverage lives, and what it actually takes to transform the function.
You are navigating shifting leadership expectations with new technology and changing resources while keeping the brand intact. I bring you defined roles, workable processes, and an experienced advocate who has stood in your shoes and can help you articulate your team's value and resource needs directly to the C-suite.
Every operator's situation is different. That's why discovery starts with a conversation.
Book a free 30-minute workflow audit, and we'll outline your first marketing automation workflow together.
No pitch. No pressure. Just a glimpse at what's possible.