Rewrite your social media playbook for the AI era.

I help audacious CMOs define exact parameters for team operations—pinpointing where automation takes over, where AI augments, and where human decision-making stays in charge.

Social Operations Advisory for the AI Era

An AI mandate on top of a decade-old operating model invites chaos

Over the last decade and a half, unsuspecting yet ambitious social teams became the catch-all for the enterprise: taking on customer care, crisis response, social listening, influencer relations, videography, graphic design, brand identity campaigns, and measurement reporting. Rarely with an accompanying blueprint, at that.

Now, leadership arrives with an urgent AI mandate. The CMO wants scale and speed; the Head of Social faces an unmapped workload and a team improvising with impressive yet untamed tools. Forcing AI into that environment isn't an efficiency play. Instead, it produces uncoordinated, higher-volume output, faster.
It’s time for a more refined approach to AI implementation across social media ecosystems.

Who is this for

Designed for the executive who holds the mandate. Built for the leader who runs the team.

Two leaders, one shared objective: a social function that actually scales.

For Marketing Leaders

You've been handed the executive marching orders for AI implementation and need a social organization that delivers without introducing brand risk, increasing headcount, or adding unnecessary complexity. I provide clear visibility into how your team operates, where the immediate leverage lives, and what it actually takes to transform the function.

For Heads of Social

You are navigating shifting leadership expectations with new technology and changing resources while keeping the brand intact. I bring you defined roles, workable processes, and an experienced advocate who has stood in your shoes and can help you articulate your team's value and resource needs directly to the C-suite.

The approach

Three questions for every task your team does

Can we write the rule?

Then automation handles it behind the scenes, and your team steps in only on exceptions.

Does it require nuanced judgment that we can't configure?

Then AI handles it, with a strict human checkpoint before anything moves forward, so the brand stays protected.

Is human connection the ultimate value?

We protect that effort and build in the time for it, so your people stay at the center of the creative work.

The result is a bespoke operating model with clear decision rights, defined roles, and a direct pipeline for social intelligence to reach other parts of your business like CRM, care, and product strategy.

How we work together

Diagnostic (2 weeks)

A precise evaluation of where your team’s energy goes and where to capture the quickest operational wins.

Operating Model Sprint (4 to 6 weeks)

Designing tailored roles, workflows, cross-functional knowledge sharing, and AI guardrails alongside your team.

Advisory retainer (Monthly)

Ongoing strategic direction and executive counsel while your team executes.

15 years inside rooms where social strategy and cross-functional work happen.

  • Enterprise Governance: Designed Sprinklr architecture and governance for global enterprise footprints.
  • Cross-Functional Leadership: Led a 10-person core team orchestrating alignment across 18 cross-functional stakeholders.
  • Proven Business Impact: Generated +230% community growth / $1.2M in pipeline revenue across multi-channel campaigns.
  • Agency Background: Senior roles at top-tier agencies including RAPP, Ansira, and Coyne.

“Amanda is an exceptionally capable person, with a total grasp of the ever-evolving world of social media. She is a creative thinker, proactive, and a wonderful leader.”

Jon Carden
Chief Marketing Officer at Fundrise

Three founding client partnerships

I am offering a two-week Social Ops Diagnostic at half the standard investment in exchange for a candid testimonial and a published case study.

The CMO 5-Minute Briefing

Five minutes each week on how to engage your social team

A short, actionable briefing for marketing executives: what's shifting in social, why it impacts your bottom line, and one precise question to bring to your next 1:1 with your Head of Social.

Get the briefing

AI-Powered Operations for Social Media

Common questions about working with Known Social for integrating AI, automation, and human oversight for social media operations.

Ready to find out exactly what your social team needs to modernize in the age of AI?

Reclaim your social team's strategic bandwidth.

When you remove the manual drag from customer care, intake, and reporting, your team gains speed and recovers the strategic bandwidth required to actually move the business.

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In a single two-week diagnostic, we’ll pinpoint where effort is being wasted, where AI can handle routine repetition, and how to protect the high-value human judgment that keeps your brand distinct.

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Gain a clear, actionable roadmap for how the work actually gets done for modern social media teams in growing organizations.

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30 minutes · Zero sales pressure · Clarity for your team

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