Rebuilding how social teams operate so the work runs efficiently, connects to the rest of the business, and frees your people for the work that only they can do. Workflows detailing what gets automated, what goes to AI if it helps, where people step in, and how social data reaches everyone who needs it.

Who is this for
A social function that actually scales.
Designed for the executive who holds the mandate. Built for the leader who runs the team.

You've been handed the executive marching orders for AI implementation and need a social organization that delivers without introducing brand risk, increasing headcount, or adding unnecessary complexity. I provide clear visibility into how your team operates, where the immediate leverage lives, and what it actually takes to transform the function.

You are navigating shifting leadership expectations with new technology and changing resources while keeping the brand intact. I bring you defined roles, workable processes, and an experienced advocate who has stood in your shoes and can help you articulate your team's value and resource needs directly to the C-suite.
Then automation handles it behind the scenes, and your team steps in only on exceptions.
Then AI handles it, with a strict human checkpoint before anything moves forward, so the brand stays protected.
We protect that effort and build in the time for it, so your people stay at the center of the creative work.
The result is a bespoke operating model with clear decision rights, defined roles, and a direct pipeline for social intelligence to reach other parts of your business like CRM, care, and product strategy.
The Role Map, Task Categorization (Rule/AI/Human), Draft Operating Model Blueprint, 90-Day Roadmap, Executive Readout
Leaders needing clarity on leverage points before allocating budget
Redesigned roles, custom workflows, cross-functional escalation paths, and embedded AI guardrails built alongside your team
Organizations ready to embark upon an operational transformation
High-level executive counsel, workflow optimization, and ongoing implementation guidance while your team executes
Teams implementing the roadmap with a senior advisor on call
The Social Ops Diagnostic is offered at $2,500 for three founding clients (standard $5,000).
“Amanda is an exceptionally capable person, with a total grasp of the ever-evolving world of social media. She is a creative thinker, proactive, and a wonderful leader.”

I am offering a two-week Social Ops Diagnostic at half the standard investment in exchange for a candid testimonial and a published case study.

The CMO 5-Minute Briefing
A short, actionable briefing for marketing executives: what's shifting in social, why it impacts your bottom line, and one precise question to bring to your next 1:1 with your Head of Social.
Get the briefingCommon questions about working with Known Social for integrating AI, automation, and human oversight for social media operations.
No. I design how your team operates so your internal talent and agency partners can execute without friction.
No. I map the work, not individual performance. Your Head of Social reviews every finding with me before leadership ever sees a slide.
The Head of Social is my primary partner, with the CMO or VP of Marketing as executive sponsor. This service is built for organizations where five or more people touch the social ecosystem.
No, I design around your existing tools. If a tool or process is actively holding you back from the future state you desire, I will always be transparent about that and offer solutions.
The roadmap is entirely yours. You can execute it internally or bring me in to guide your team through the sprint.
I architect the foundational workflows. Your internal technical team or external partners execute the build to those exact specifications.
The diagnostic takes two weeks. Implementation typically ranges from 4–12 weeks depending on scope.
Efficiency gains, faster content cadence, and improved engagement. ROI depends on scale and the goals specific to your organization. We will map and align your objectives during kickoff.
Not on my watch. AI risks brand voice when it is handed creative autonomy without operational guardrails. In our operating model, AI never publishes unvetted output—it handles pattern recognition, draft generation, and routine processing behind the scenes. High-stakes communication, nuanced tone, and brand positioning remain strictly governed by human judgment. You get scale without sacrificing brand safety.
We don't use AI to replace human talent; we use it to eliminate the tedious manual drag that causes burn-out. Because your Head of Social is a core partner in this process and every task is mapped transparently, your team experiences this not as a threat, but as an upgrade to their daily work life.
Ready to find out exactly what your social team needs to modernize in the age of AI?
When you remove the manual drag from customer care, intake, and reporting, your team gains speed and recovers the strategic bandwidth required to actually move the business.
In a single two-week diagnostic, I’ll pinpoint where effort is being wasted, where AI can handle routine repetition, and how to protect the high-value human judgment that keeps your brand distinct.
Gain a clear, actionable roadmap for how the work actually gets done for modern social media teams in growing organizations.
30 minutes · Zero sales pressure · Clarity for your team