Our Work

Fifteen years of social operations, told as case stories.

Each one covers the situation, what I restructured, the result, and what I would do today with more automation and AI technology available.

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Case stories

How I've structured social teams

Illustration of a social media analyst reviewing guest messages, a cross-functional team discussing the insights, and a server bringing a meal to guests.

TGI Fridays

Building an Integrated Social Media Team

I turned social inbound into guest insight that field marketing and L&D used to lift positive LTO sentiment 6 points.

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See how your social team runs today

The Social Ops Diagnostic maps how work moves through your team in two weeks. Three founding spots are open at half the standard investment.

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