Blog category

The Connected Social Team

How social works with customer care, legal, analytics, product, CRM and agencies, and how social insight reaches the rest of the business.

A head of social sitting in the annual planning meeting amongst colleagues.

7 min read

What Should a Head of Social Bring to Annual Planning?

Five questions, one page, backed by evidence. Here is what a Head of Social should bring into 2027 annual planning, and how to get in the room if nobody has asked yet.

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The CMO 5-Minute Briefing

Five minutes each week on how to engage your social team

A short, actionable briefing for marketing executives: what's shifting in social, why it impacts your bottom line, and one precise question to bring to your next 1:1 with your Head of Social.

Get the briefing